What we do and why it matters
Our History
Our History
The trading and consulting company Elire was born in 2022, from an idea of Matteo Salbego who decided to create an international team straddling Shanghai and Hong Kong to take advantage of the opportunities that the Asian market offers to the brave.
After studying at a prestigious university in China, Salbego decided to return to Italy, where he took his first commercial steps, moving between the two continents until settling in Shanghai where, thanks to previous experience in the Asian and European market, he collaborates with local companies and professionals, personally dealing with companies' solutions, from imports to China to Exports from China and South-east Asia and Services related to the Chinese market.
A motivated young team spread across Europe and Asia
The team grows rapidly, and new young talents join Elire’s mission. The key to this rapid success is a young and dynamic environment, where people are at the heart of the company, from factory managers to analysts, from suppliers to shippers, leading to the final result as part of a big team. In an environment of correctness, respect and safety, the passion is transmitted to the collaborators, working synergistically to achieve objectives, putting the customer interest at the center of the internal logic.

Our team
Internationality is the main feature of our team: interpersonal relations, or guanxi 关 系 in Chinese, developed by Salbego during his years of study in Europe and China, have brought new minds to the team, and new opportunities with them. Our network of specialists is spread throughout Asia with strengths in Indonesia, Thailand and Vietnam, important collaborations with local professionals in China such as Professor Wang Daming of Fudan University and strategic support in Italy.
Why Elire?
The Business Partner you are looking for

1. Young Team Full of Energy with Great Network in China
- 90% of us is under 30, and the team is full of passion and energy.
- We have plenty of creative ideas to help your product succeed in the Chinese Market.
- Multicultural team bridging China with the world.
- Wide Network of specialists, suppliers, business partners and professionals all around China and South-east Asia.
- Personal contacts and resources in numerous fields.

2. One-stop Solutions with Great Value
- Exports: from Branding and Marketing in China, to Business Development and Sales, we provide a one-stop solution to help your product succeed in the Chinese Market.
- Imports: from Sourcing to Inspections and Logistics, we take care of the entire Supply Chain process.
- Service Value: very good quality-price value, you could be surprised by the economical return you could get by collaborating with us, both by importing from the Far East, and from developing a strategy to enter China with your brand.
3. Easy Communication
- As your only interlocutors, we can communicate in Italian, English, French, Spanish and Chinese, no need to worry about the language.
- Most of us are located in China and we have full control of all the operations.
- Possibility to do video calls from the factories with simultaneous interpretation.